The Summit Dispatch
Just 86 miles northeast of Paris lies the historic Chemin des Dames ridge, site of the first widespread trenches used during battle in World War I. There, soldiers worked side-by-side in challenging conditions to survive and advance.
To be clear, business building is not the same as warfighting. But boy can it feel like it. Successful businesses are built in the trenches where owners and operators work shoulder-to-shoulder to drive growth day after day.
There's a nod to the Chemin des Dames at Main Street Summit, and you'll find it inside a venue called The Atrium. In a unique space called The Trenches, Flagship passholders gain access to no-holds-barred conversations and Q&A sessions with main stage and other speakers - creating meaningful connections that power real business growth. It's unfiltered knowledge on tap, designed to impart business know-how on owners and operators from those who've been in the proverbial trenches before.
And yet, The Trenches isn’t The Atrium’s only space where intentional design and hospitality set the tone for business breakthroughs. An expansive lounge is thoughtfully arranged for attendees and speakers to connect and converse over a seemingly endless array of refreshments and craft food options. Plus, live music and programming like small group food and beverage tastings and hands-on workshops set the table for The Atrium’s mix of comfort and business alchemy.
We’re often told The Atrium is one of the most valuable experiences at the festival. As one attendee put it: “Conversations I had inside The Atrium made Main Street Summit one of the most valuable events I ever attended.” Said another: “The Atrium strikes me as if Restoration Hardware and SoHo House had a baby shepherded by the best Southeastern Conference dietician in the land…”
So how do we package up wisdom from a remarkable group of speakers and deliver it to owners, operators, investors, and teams beyond the 2+ days we get together every year in Columbia? That’s a question we’ve pondered for quite some time. It’s disingenuous to believe we can replicate the in-person festival experience in a digital format. But we also know there’s a desire for ongoing learning between closing one Main Street Summit and opening another.
With that in mind, we’ve created The Summit Dispatch, a Main Street Summit newsletter designed to give owners and operators highly curated business intelligence.
What can you expect?
Delivered to your inbox each month, The Summit Dispatch will connect the dots by:
Sourcing the best advice, recommendations, and tactical insights from Main Street stages, The Trenches, and beyond
Celebrating the stuff our speakers and attendees are building
Sharing resources on proven strategies and tactics for building profitable businesses
Highlighting the speakers and content within each of the 7 Tracks coming up at Main Street Summit 2025 (ICYMI, check out our 2025 speakers here)
The Trenches is where the work gets done.
The Summit Dispatch aims to bring you the best learnings and advice from the people who have done the work.
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